Meg's Root Beer

This is a branding project for root beer, inspired by a root bulb.

July, 2012
This project was my final for Aki Nurosi's color class. The assignment was to find an object in nature, and to focus on that object for the remainder of the project. I found a root bulb in the dirt, and from that root bulb came a series of drawings, paintings, logos, and ideas. The final stage of this project was branding and packaging design for my own brand of root beer.

Handmade packaging for a six pack of Meg's Root Beer.


Process Book
There were many drawings, paintings, and ideas that lead to the final product. These pieces are explained in this process book.

Detail of the handmade, smythe sewn process book.

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