Case Study
HubSpot
Building a marketing funnel from scratch
ConcertIDC
A software development firm that offers technology resources for businesses through services such as staff augmentation, website creation, cloud application development, and more. The company is based in Bimingham, Alabama and has 120+ employees working across the United States and India.
Industry
Software Development
Location
Alabama, United States
Problem
ConcertIDC contacted me shortly after purchasing HubSpot. They had a keen interest in building out a CRM and establishing a marketing funnel, but they weren’t sure how to go about it.
Solution
We set to work on a HubSpot Implementation program centered around the Marketing Hub. Together we discussed, strategized and implemented the following:
- Account creation and customization
- Data clean-up and imports
- Marketing and branding basics
- Sales and pipeline basics
- Lead scoring and nurturing automations
- Team training
- Dashboard configuration
Results
After the implementation project, ConcertIDC engaged my services further in an ongoing retainer. Through this retainer, we continued to add elements into our marketing efforts. These included elements like:
- A blog and news feed with subscription functionality and email notifications
- New landing pages, CTAs, and forms
- A case study resource section, and internal linking from product pages to relevant cases
- A regular cadence of email marketing to the database of subscribers as well as other segments of the CRM
Megan is an outstanding HubSpot consultant. Her expertise has streamlined our workflows and optimized our marketing campaigns, driving significant improvements in our lead management. Professional, reliable, and insightful, Megan consistently goes above and beyond. Highly recommended for maximizing HubSpot's potential.
Jessica Mobley
Business Development Strategist
