My love for creation and craving for problem-solving led me to the Rhode Island School of Design, where I completed my Bachelor’s in Graphic Design in 2012 and began my career as a graphic designer. My aim has always been to combine function and beauty, ensuring that the elements I create are purposefully communicating to their audience.
After graduating from RISD, I started my career as a freelance graphic designer in Dallas, Texas. Through a variety of roles, I found my passion for website creation and digital marketing, and began learning everything I could about creating digital experiences. I consider myself to be a ‘Swiss Army Knife’ type of person, with a wide variety of skills and the ability to adapt to whatever is thrown at me.
Today, I live in Reykjavík, Iceland with my husband, Richard, and our little dog, Oliver. I work from home as a freelance digital marketer for businesses across the globe.
Outside of work, I love traveling and exploring the beautiful country of Iceland that I feel honored to call my home. I surround myself with stories, whether they are told through film, video games, art, or books. I am currently learning how to speak Icelandic and how to adapt my hand-drawing skills into digital art.
I’m a graphic designer with 10+ years of agency and in-house experience in digital creativity. I believe that great design is both beautiful and functional. My passion is finding unique ways to communicate meaning through design, and I strive to lead my team toward the creation of meaningful digital experiences that engage users and drive results.
September 2008 - June 2012
Rhode Island School of Design
Jan 2023 - Present
As a freelancer, I provide a range of digital marketing and design services to my clients through hourly agreements and retainers. These services include strategy, implementation, maintenance, and support for all HubSpot products as well as WordPress websites.
June 2021 - Jan 2023
As the head of the digital marketing team for Idea Grove, my primary objective is to build the digital marketing service offering by building processes, defining service offerings and growing a team to deliver them. The digital marketing team’s services include website design and development, search engine optimization, marketing automation and lead generation.
June 2020 - June 2021
As the head of the delivery team for Idea Grove, managed a team of individuals across content, creative, and digital marketing services. Working closely with the leadership of the agency, responsibilities included oversight for a wide variety of client projects, leadership and vision for core services, development of internal processes, and the management and growth of individual team members.
February 2019 - June 2020
As the head of the creative team for Idea Grove, managed a team of in-house and external designers to create a wide variety of digital and print experiences for B2B clients. Working closely with all areas of the agency, guide digital projects that nurture users, follow brand standards, and tell a story. Responsibilities also included process development, project management, resource allocation, employee training, reporting, presentation of work, and sales of creative projects.
August 2017 - February 2019
As the lead of the creative team for Idea Grove, managed a team of in-house and freelance designers to create a wide variety of digital and print experiences for B2B clients. Responsibilities also include process development, project management, resource allocation, employee training, reporting, presentation of work, and sales of creative projects.
November 2015 - August 2017
In collaboration with the creative director and junior designers, worked to create digital interactions for a wide range of B2B clients, including the development of user flows across complex campaigns, front- and back-end development of website pages, and managing website projects from beginning to end. Responsibilities also include coordinating projects across internal and external teams to ensure deadlines are met within budgetary requirements.
November 2014 - November 2015
Responsible for the creation of digital and print collateral for a variety of B2B businesses, including eBooks, infographics, brochures, tradeshow graphics, logos, website designs, and more.
September 2012 - November 2014
As part of the in-house graphic design team, I was responsible for label design and production, marketing collateral, information design for products, and producing custom labels for private and contract clients.
September 2010 - October 2011
Monitored and assisted other students with the printing press facilities and bookbinding for safety and good craftsmanship.
American Graphic Design Award