Case Study
HubSpot
Increasing brand awareness and lead generation through content
Creative Realities
A leader in end-to-end digital signage experiences. Creative Realities helps retailers and brands use the latest digital technologies to create better shopping experiences.
Industry
Digital Signage
Location
New York, United States
Problem
Creative Realities was looking to build up their website content and create more interactions with their existing database. The company had been using HubSpot for a long time, and had amassed a long list of contacts, but those individuals were not being engaged in any way. The marketing team requested my assistance in nurturing those dormant contacts.
Solution
To engage the database of contacts, we built the following:
- Multiple vertical specific nurturing campaigns – Built to share content that would speak to the specific problems and interests of each contact.
- A monthly newsletter and blog cadence – Sent twice monthly, contacts received updates on new content added to the website.
- Additional website content – Including a download center, blog posts and case studies.
- Lead scoring – to identify the quality of incoming leads and notify the sales team of good matches for new business.
Results
Here’s what we achieved through this project:
- Throughout the year, organic search traffic increased considerably, from 267 to 1,000 sessions per month.
- 2,700+ contacts were added to the database.
- We sent 125,000+ emails, with an increased open rate of 16%.
Megan is a very savvy B2B digital marketer and the person you want on your team if CRM platforms, funnel conversion, web site design/management, and digital campaigns are within your marketing budget. Megan has a keen eye, and experienced view, and is a technical powerhouse to help unleash, design, setup, optimize and run your digital marketing efforts - from SEO to retargeting to nurturing to analytics - from HubSpot to Sales Force integration - she can carry the weight, get it done, and not drop the ball. Sounds like a unicorn? We found one in Megan.
Beth Warren
SVP Marketing & Brand Strategy, Creative Realities
