Step 1: Rebrand
The first phase of our project with Avantra was developing a new name and logo for the company, which became our jumping off point for the new brand.
The company’s previous name wasn’t communicating who Syslink Xandria was or what it did. Their previous website was dark, hard to update, and felt outdated – all elements that the company wanted to move away from. Our rebrand focused on bringing a modern image and message with a new name and a new look that would speak to its SAP audience.
Below is a selection of logo designs developed during the redesign process, and the final mark.
Step 2: New Look
The second phase of our project was developing a new look for the company’s brand and website. We began with new brand guidelines and a new homepage that would compliment the new logo and create a bright, sophisticated environment to share the company’s message.
