Case Study
HubSpot, WordPress
A website refresh for a company specializing in AI ordering
ConverseNow
Industry
Location
Problem
ConverseNow had a new marketing team that was eager to shake things up. Their website and marketing materials were dated and in need of a complete overhaul. My team was asked to redesign the brand from the ground up – logo design, color scheme, illustrations, and a revamped website.
Solution
The team set to work creating a brand that was engaging, colorful, and full of personality – just like the ConverseNow team. The following deliverables were built out for the new brand:
- Logo
- Brand Guidelines
- Illustrations and Icons
- Website
Results
The new branding was a hit with the ConverseNow team and its customers. The result captured the brand’s personality and helped the team market themselves to new prospects. Since the website’s launch in 2023, ConverseNow has seen a steady increase in website sessions and overall search performance. In addition to the branding success, their current marketing team has been able to maintain the website internally, continuing to build new content using the infrastructure provided without coding expertise.
